Yahoo Promises to 'Amp' Up Ad Platform
By MICHAEL LIEDTKE
SAN FRANCISCO (AP) — Yahoo Inc. believes it's poised to revolutionize online advertising after years of being outmaneuvered by rival Google Inc.
But the slumping Internet pioneer might not get the chance to show off the latest improvements to its online advertising platform unless it can convince increasingly impatient investors that the new approach will produce a bigger payoff than Microsoft Corp.'s unsolicited offer to buy the Sunnyvale-based company for more than $40 billion. ...
...Yahoo is releasing more details about its effort to become a one-stop shop for selling and distributing online display ads ...
...will rely heavily on data that Yahoo collects about people's preferences at its own Web site as well as other online destinations. The practice, known as "behavioral targeting," ...
[full article]
Dr. UnSpin~
Can You Say, Tracking Cookies!?
One of our top, top secret reporters, Harry Whytass, has taken some notes about Yahoo.
Not only are they all about the, CENSOR, but also like to track it's users, not to increase a more customized search, for the user.... but to make money off it's user base!
This is not some "come clean" attitude by Yahoo!, this is propoganda to lure a higher bid from Microsoft™... and to justify why a $40 BILLION bid by Microsoft™, was not enough!
If bloggers, blogged about the wormy ways of Yahoo!... well, blogs do have power.
Anyways, from our other top, top secret reporter, Agent 86'd, we have the following info on more, Yahooness!
Yahoo Shares May Fall After Microsoft Threatens to Lower Bid
April 7 (Bloomberg) -- Yahoo! Inc., the Internet company that snubbed a $44.6 billion takeover bid from Microsoft Corp., may drop in Nasdaq trading after the software maker threatened to cut its bid if directors fail to give in soon. ...
...The ultimatum may send Yahoo Chief Executive Officer Jerry Yang scrambling...
...The deadline shows Microsoft is in a hurry to take on Google Inc., which dominates in Internet search... [full article]
Dr. UnSpin~
Hmmm... Looks like Bill Gates has the Yamster by the ying-yang, on a down hill pull!?
The Doctors advice? Yahoo... Don't look a gift horse in the mouth.
But we must say, this all makes for some exciting drama! ... Will Yahoo use the, Tactics of Sun Tzu, to achieve there objectives? Will "Wild Bill" squeeze the Yamster, by the family jewels, into submission? We will see. Until then... SELL YOUR YAHOO STOCK NOW! or ...
CALL THE VET NOW! (the yamsters face is blue!)



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